Newsletter Archive: March 2010

Does Your Business Have Enough Info Available Online?
Art Technology Group (ATG) has released the results of a recent survey, suggesting that 30% of consumers use over three commerce channels to research an item and make a purchase. Three quarters use two or more channels.

AdWords Advertisers Get a New Tool for Conversion Tracking
If you run an online business, there is a good chance you're using paid search in your marketing strategy. If that's the case, there's also a good chance you use Google AdWords, and if that is the case, you may be interested to know that Google is offering a new AdWords tool called Search Funnels.

How Important are Domains to Your Online Strategy?
SBN sister site WebProNews had a couple of interesting conversations about domains at the Search Marketing Expo - one with Moniker Founder and President Monte Cahn, and one with Senior Vice President, Client Services at Performics, Michael Kahn.

NASE Introduces Business Trip Mileage App
While it's hard to argue with the functionality of this approach, carrying around a crumpled piece of paper and scribbling various distances on it is perhaps not the most elegant way of tracking business-related mileage. The National Association for the Self-Employed would like to help by offering businesspeople an iPhone app called TripAlly, instead.

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Easter Forecast Points To Increased Spending
It looks like small businesses are going to benefit from two "up" holidays in a row.  Less than a week after the National Retail Federation predicted that people will spend more on St. Patrick's day this year than last, the organization issued another forecast suggesting that Easter will also be more profitable.

Advertising on Social Networks: Worth it?
Social media is about conversations. That's the line we've been fed time and time again. There's nothing wrong with it. It's the truth. For marketers and businesses looking to utilize the tools and social networks out there, it will probably serve them well to remember that, but it has often been suggested that directly marketing and trying to sell your product through social networks is in bad taste. That is a topic that probably isn't so cut and dry.

Optimizing for Media Coverage
Lee Odden of TopRank Online Marketing recently spoke on a panel at the Online Marketing Summit about the intersection of social, search, and public relations. He talked a bit about this concept with WebProNews in an interview.

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Valid or Not Valid: The Truth about Contracts
According to the Business Dictionary, a contract is defined in part, as "Voluntary, deliberate, and legally enforceable (binding) agreement between two or more competent parties. A contractual relationship is evidenced by (1) an offer, (2) acceptance to the offer, and a valid (legal and valuable) consideration...

Exclusive Webcast: Turning Blog Visitors into New Business
If your blogging success is measured by creating community and engagement, you might as well throw in the pink slip now.

Is Small Business Employment on the Way Up?
Intuit, the software vendor responsible for such popular financial software like Quicken, QuickBooks, and TurboTax, has released its monthly report, the Small Business Employment Index. The main finding of this month's report is that small businesses are showing signs of an economic rebound. The findings were based on data from businesses with fewer than 20 employees (87% of the total US private employer base).

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