Newsletter Archive: May 2010Online Reputation Management for Local Businesses
Online reputation management has been critical for local businesses for as long as consumers have been researching businesses online. With the rise of blogs, social media, and review sites, not to mention continued innovation in local search and local discovery apps, the need for reputation monitoring has only grown and will continue to do so as the way people discover info about local businesses gets more and more diversified.
Free Webinar: Turning Data into Dollars
Marketing metrics are skyrocketing in importance thanks to the challenges of the current economy – and the higher performance expectations it has brought with it. Today more than ever, online marketers don't have the time or resources to waste on programs that don't deliver results. But the most commonly used marketing metrics aren't enough to create a roadmap for improvement.
Take Advantage of E-Commerce Spending Growth
comScore recently released its Q1 2010 U.S. retail e-commerce sales estimates. The firm found that online retail spending neared $34 billion for the quarter, a 10 percent increase compared to last year.
Google Wave Now Open To The Public
Google Wave has been a hot topic among the tech community. It appears that either people understand the functionality which Wave can provide users, while others have met the app with skepticism. Until now, only a select few have been invited to test Google Wave but it is now available to the public.
Conferencing Plans for Small Business
With conferencing, you can talk to more people in more locations without spending the time and money it takes to travel. That's why businesses of all sizes trust InterCall to help them add to their bottom line.
5 Android Apps That Small Businesses Should Be Paying Attention To
In honor of Google's third annual developer conference, Google I/O taking place this week, I thought it would be fun to look at a few Android apps that businesses should be paying attention to. Android will be heavily focused on during the event, and you can expect a great deal more Android app development to come, especially as the platforms moves into the television space.
Providing Could-Be Customers With What they Seek Via Twitter
There's a good chance that by this point you have found a way to incorporate Twitter into your marketing efforts. There are certainly multiple ways this can be done.
Facebook Location Features Will Unlock More Potential for Businesses
We've talked about multiple ways Facebook can help your business online, and that is not limited to online businesses, although selling through Facebook is becoming easier and easier thanks to application developers like Payvment.
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Change the Way You Look at Advertising
Is Print Marketing Still in Your Mix?
FedEx Office released the results from its annual Signs of the Times national small business survey, finding that small business owners are "eager to lead the charge" out of the recession. According to the results, about three quarters (72%) say they'll be the driving force behind the U.S. economic recovery this year. 51% said their own businesses have already or will fully recover by the end of the year.
Google Patent Has Implications for Small Businesses
We've been discussing the importance of being listed in Google Places a lot lately, particularly since the company changed the name of its Local Business Center to Google Places and added some new features a couple weeks ago.