Newsletter Archive: May 2011

Search Gets More Social
One thing is clear. For better or for worse, the major search engines are going more social in their quest to deliver more relevant results. In fact, even the non-major ones are as well.
Chase Paymentech - Low Credit Card Processing Rates
Companies have relied on Chase Paymentech for over 25 years. Nearly 50% of all online transactions are processed with us.
Small Business Administration Unveils New App
The US Small Business Administration wants to provide business owners with a quick, streamlined way to access resources to help them start up or grow.
Where SEO Stops, Persuasion Begins
Over the years, I’ve come to realize I’m not a very good sales person. I’m not good at self promotion or pushing the hard-sell techniques that “convert” leads into customers. Despite all that, I have been my company’s best (and only) sales person over the past 12 years.
What Everyone Ought to Know About Building a Great Business
1. Some people are watching their business grow. 2. Some are watching their business plateau. 3. Some are watching their business slump.
Why You Need to Be Careful with Price Promotions
Because businesses know that consumers love low prices, they often get the wrong idea about price promotions. The belief that businesses are supposed to make consumers happy only adds to this misconception. Although price promotions aren't negative on their own, they can be damaging if a business isn't careful.
Creating Content That Works on Social Platforms
One of the most important distinctions about content created for social media is that it can be customized to suit particular platforms. Sure, you can throw your TV commercial up on YouTube, but you’d be completely overlooking all of the ways you can encourage users to interact with your content.
Isn't it About Time Your Site Has a Better Mobile Experience?
Is your website optimized for mobile? If not, there's a very good chance you're driving customers away that would otherwise be buying products from you.
"Like" Button the New Review
How do people choose to try a local business? According to a new study released by CityGrid Media, it is a combination of many things, both online and offline.
Make Your Site more Legitimate... or "PROPER!"
I came across a great post on Michael Gray’s blog (aka “GrayWolf”) where he gives some great advice on how to make your website appear more professional and legitimate by instilling visitors with confidence in your brand. I would like to expand upon some of his points and offer some other techniques for you to consider in order to bring your website to a whole new level of professionalism.
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