Newsletter Archive: November 2009

Consumers Spending for the Holidays, Reviews May Help Your Sales
comScore has reported some interesing findings on e-commerce spending for the first 22 days of the November-December holiday season. For the holiday season-to-date, $8.21 billion has been spent online, marking a 2-percent increase versus the corresponding days last year.

Many Small business Owners Think Worst of Recession Yet To Come
MerchantCircle, a social network for local business owners, has shared some results from its first Mechant Confidence Index survey of over 12,000 business owners. The firm found that only 23% of merchants believe the worst of the recession is behind us, although only 5.7% expect their businesses to fail.

21 Stats to Keep in Mind This Holiday Season
Deloitte released the results of a new survey looking at holiday retail spending and trends. Social media, mobile phones, and online reviews are playing increasingly big parts in the lives and shopping habits of consumers.

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The Upside of Marketing During the Economic Crisis
Since unemployment rates jumped past 10 percent last week, it looks like the recession is anything but over. While the news is discouraging, businesses need to realize that there are still opportunities available for them. As explained in the video report below, these opportunities would not exist if times were better.

Search Marketing Without Social? Good Luck.
If you didn't already have a reason to use social media to market your business, consider Google's recent Labs release, Social Search. The feature returns search results (when possible) based on related updates from people you are connected with on various social networks, blogs, etc.

Small Businesses Looking to Online Tools For Stronger Growth in 2010
Campaigner has shared some findings from its State of the Small Business Online Marketing Survey. The firm says that while the economic climate has challenged businesses of all sizes, many small business owners are seeing the beginnings of a turnaround and are positioning for stronger growth in 2010 through the use of web-based marketing tools.

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