Newsletter Archive: October 2011

Google and AmEx Do Small Business Contest for Free Advertising
Google introduced a new program in partnership with American Express called My Business Story. This lets small businesses tell their stories through videos, and leads up to the second annual Small Business Saturday, which is aimed at encouraging communities to spend and support local businesses.
Small Business Optimism Lowest of the Year
Small business owner optimism for the future has fallen to its lowest point of the year, according to the survey. The survey was conducted early in the month, but future expectations have been dropping since the first quarter.
5 Tips For "Pitching" Infographics
In case you haven't noticed, infographics are exploding across the Web. And, more importantly, they're increasingly seen as a valuable tool in a PR professional's toolbox. But, how exactly do you use an infographic as a tool to achieve your company's goals and objectives?
Google Launches Trusted Stores Program to Reward Online Retailers
With the festive season knocking at your door, searchers are busy looking for the best deals online. However, at the same time they are not willing to buy from unreliable or unfamiliar online stores. Addressing this concern, Google recently launched Google Trusted Stores that will help online shoppers to identify and locate trusted online stores that provide excellent customer service.
$500 Cash Back | Bank of America Merchant Services
If you don't already have a Bank of America business checking account, now's a great time to open one and sign up for Bank of America Merchant Services. Not only will you be able to improve cash flow with faster access to your cash, but you'll also receive all the benefits of working with the number one-rated electronic payments company in the industry
The Key to eCommerce Success - A Great Customer Experience
A lot of companies talk about creating great customer experiences, but why is that so few of them actually do? From a customer's perspective, it really does make all the difference. An above and beyond experience is preferred, but even a little bit of courtesy goes a long way.
Consumers Paying Less for Gifts This Year
The holiday season is coming soon, and consumers are going to start shopping even sooner. PriceGrabber survey indicates that 45% of consumer intend to spend less money during the shopping season for the 2011 winter holiday in comparison to last year’s holiday season. Another 49% claim they will spend the same amount money, while only 7% will spend more this year.
The Business Case For Facebook, In One Sentence
What is the most-debated question in social media today? One candidate is, “Should my company have a Facebook page?”
Notre Dame Can Help Take Your Professional Career Further
If you're looking to achieve new levels of success, Notre Dame's experienced educators can help. Notre Dame, ranked among the nation's best business schools by U.S. News & World Report, offers on-demand executive certificate programs for some of today's most in-demand topics
Local Business Social Media Use: Roost Study
CEO of social marketing platform builder for individual professionals, businesses, consultants and agencies, Roost, Alex Chang was kind enough to take the time to answer a few questions about a recent study conducted by the company into small business success with social media. The study uncovered a few secrets that small business people have used to increase their social media reach and overall effectiveness.
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