Newsletter Archive: October 2012

Grow Your Business with Checkout by Amazon
Checkout by Amazon makes it easy for millions of customers to shop on your site using the shipping and payment information stored in their Amazon accounts. Providing a convenient and trusted checkout experience backed by Amazon's proprietary fraud detection technology can help you increase revenue and lower costs.
10.31.12
Blogging as Part of Your Marketing Strategy
The topic was crowd-sourced, and the chosen talk was on how blogging could be used as part of your marketing strategy. Since the audience was made up of every business size, from solo entrepreneurs to SMB owners and C-suite executives, it was a great topic to be talking about.
10.30.12
Bloggers: 8 Tips to help you attract more readers, sales and business leads
If you write a business blog and would like to see better results from it, I believe you will find the following 8 blogging tips really useful. They are based on my own experiences, having grown Jim’s Marketing Blog from zero, to one of the world’s most popular marketing blogs.
10.25.12
7 Most Important Online Marketing Tactics for Any Small Business
Building an effective online presence these days has moved beyond the realm of the occasional event and into the daily routine of the marketing department. It doesn't matter if it's just you, as opposed to the traditional definition of department, online marketing must become a habit that's practiced daily.
10.23.12
You're 1 step away from the business breakthrough you deserve
I have a very important question for you today – something that could provide you with the breakthrough you’ve been looking for.
10.18.12
Invitation to try Carbonite and get 2 bonus months
If you run a small business, chances are you have a lot on your plate. That's why Carbonite Business automatically backs up an unlimited number computers, external hard drives and NAS devices – no matter where those devices are located – real-time and in the background. And best of all, it's all for a predictable annual cost you can budget with confidence.
10.17.12
The Art of Great Service and When We Stopped Listening
Years ago, I led a customer service team for a well-known telecommunications company in the UK. Despite its size, one thing that was always drummed into us was that no matter what the problem, have empathy with the customer and acknowledge that any verbal attacks are aimed at the company, not us.
10.16.12
The Changing Face of Multicultural Marketing
If you're in the business of marketing to different cultures - and, in a way, aren't we all? - when was the last time you took a look at how your marketing is focused?
10.11.12
E-Learning for SMBs? Join your Free trial on the Cloud
Docebo is a powerful tool to start your training project in the quickest way. The full featured trial is easy to use, comes with unlimited users and free courses.
10.10.12
7 Tips for Getting More Local Website Traffic
Establishing a strong web presence is a challenge that every business owner faces. For small businesses in particular, generating local traffic is key. Local customers provide the support that small businesses need to keep going, which makes optimizing your website for local search engine rankings even more important.
10.09.12
Optimize The Sales Funnel Using Social Media & Content
The importance of integrating earned, owned, paid and shared media couldn’t be any greater and this week I’ll be giving a track keynote at the MarketingProfs B2B Forum conference in Boston on just that. My presentation will focus on the essential strategies and tactics for sales funnel optimization success with content, search and social media marketing.
10.04.12
Exclusive email offer: Try Carbonite free, get 2 bonus months
If you run a small business, chances are you have a lot on your plate. That's why Carbonite Business automatically backs up an unlimited number computers, external hard drives and NAS devices - no matter where those devices are located - real-time and in the background. And best of all, it's all for a predictable annual cost you can budget with confidence.
10.03.12
Budgeting Your Online Marketing? Stop Trying to Predict the Future
Many businesses spend their time each fall trying to predict the future. They're diving deep into historical data and trying to overlay that onto their expectations for next year. How many customers will purchase from us again? Which channels require a larger presence? What larger economic factors must we account for? And so on. This process didn’t just exist for annual budgeting, however. The very nature of old media marketing dictated this exercise as much as internal budgeting needs. Old media depends on predicting the future — and largely explains the limited lifespan of the modern CMO. Does this need to be the case? I’d suggest not. And here's why.
10.02.12