Newsletter Archive: September 2009

Facebook for Lead Generation
Facebook is not an evil time-waster, a community just for college students, or something scary or irrelevant for marketers or B2B folks. Facebook is a tool for connecting people with those around them. And, as with any social media tool, businesses have an opportunity to use Facebook to expand their online footprint and engage with customers directly.

Are You Using the Right Keywords?
Have you ever used Google's search-based keyword tool? The tool was launched last November. It was designed to enable paid search advertisers to get more ideas for keywords that could drive people to their sites.

Oops: Social Media ROI Going Unmeasured
The average businessperson wouldn't even imagine buying and selling stock without first checking shares' prices and historical performance. It turns out that all sorts of folks fail to measure the profitability of their social media programs, however, and that's a pattern of which you shouldn't be a part.

Where is Your Traffic Coming From?
iCrossing has shared some interesting findings about where websites in a variety of industries are getting their traffic. They looked at the financial, retail, high tech, services, travel/hospitality, and health/pharma industries and found the average amount of visitors coming from social media, natural search, non-search referrals, and direct-to-URL visits.

Tips For Maximizing AdWords Performance
If you're a small business trying to make it online, there's a good chance you use Google AdWords as one of your marketing channels. There is also a chance, however, that you are not using it as effectively as you possibly could be.

Ways to Get New Customers Using MySpace
Millions spend time on MySpace every day - why not expose them to your business by advertising on the country's largest social networking site?

Is Series the Key to Success in Online Video?
At the recent Search Engine Strategies conference, Mike McDonald of WebProNews discussed YouTube marketing with Greg Jarboe of SEO-PR, who happened to write a book on that very subject. While, the entirety of Jarboe's book was not discussed, one key factor was.

Social Media Translating to Business Productivity
Today I wanted to share an interesting video from Nokia's Ideas Project website, where Adina levin, VP Products and co-founder of Socialtext talks about social media as it relates to productivity and directions the technologies need to go in to become more useful to business.

Tune into Easy, Affordable & Effective Advertising!
Benefit from the emotional impact of radio advertising, combined with the precision and measurement of the internet.

Can Consumers Find Your Business with Their iPhone Apps?
We've talked before about what smartphones (specifically the iPhone) can do for your business, and why some businesses may want to consider having their own iPhone apps developed. Does your business have an iPhone app?

Getting More Conversions Out of Google's Content Network
If you market your business online, there is a good chance you may be using Google. But are you taking advantage of the Google Content Network? According to Google, customers spend 95% of their time browsing sites beyond search engines, so this is probably a good idea.

More Reasons to Consider Online Video Strategies
Over the past year or two, online video has become a much more widely discussed topic for businesses and marketers, not to mention entertainment. There have been many strides made on a variety of different levels (many of them discussed here).

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