Newsletter Archive: September 2012

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How to build a massively valuable business using a more human approach!
Very few small business owners seem to understand how to benefit from this opportunity. They just don't get it.
Who built your business model?
Have you ever asked yourself that question? It's easy to get stuck in a business model, which we adopt because everyone in our industry is doing it. Now, if that model works, supports our commercial and lifestyle goals, then that's great. Sadly, many people are working a business model that's missing one or both of those goals.
Creating Your Business Playlist
A new alliance has formed in hopes of keeping " bad ads" off the Web. The Ads Integrity Alliance, as it is being called, began through non-profit organization StopBadware, but it now has the Interactive Advertising Bureau and tech giants such as Facebook, Twitter, Google, and AOL on its team to help fight this initiative.
Effective B2B Content Marketing Tips & Six Mistakes To Avoid
Just as every B2B company stakes a claim to a market position, each of them has a story to share. The challenge is in figuring out how to share that story in a way that aligns with the needs and priorities of prospects and customers. But, it's not just sharing the story. It's about making the story so compelling that it elevates perceptions of value and urgency resulting in more qualified leads and faster purchasing momentum.
Content Marketing Metrics: What To Count, How To Count It
Over the past few columns, we've looked at content marketing basics, knowing your audience and ways to generate great content, among other things. We'll come back to those issues in the future, but before we dig deeper into succeeding with a content marketing plan, we need to decide what success looks like. The most reliable way to do that is to define and track metrics over time. You'll not only get a great picture of whether you're succeeding, but knowing what works and what doesn't will help you do more of the former and less of the latter.
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7 Ways to improve your sales results, right now
Here are 7 marketing tips and ideas, to help you make more sales. I have also included a number of related links, which point to more information.
Get Better Engagement Through Content Optimization
According to a study by AOL & Nielsen, 53% of time on the internet is content consumption and in the U.S. alone, 27 million pieces of content are shared each day, not counting status updates and tweets. In the Content Marketing Institute and MarketingProfs report earlier this year, 9 out of 10 B2B marketers are using content marketing tactics to grow their business.
7 Questions That Keep You Locked In On Growth
Do you know what's one of the big problems for small business owners and entrepreneurs? Having too many answers.